
Sherwin-Williams announced its 2016 color of the year today, and it is -- are you ready for this? It's white. Again.
Technically called "Alabaster," it is a hue "symbolic of new beginnings," Sherwin-Williams said in a statement and "represents a straightforward and necessary shift to mindfulness, well-being and an atmosphere that is pure,” its Director of Color Marketing, Jackie Jordan, added.
It's also the third white to be chosen as a color of the year this year, preceded by "Simply White," picked by Benjamin-Moore, "Cappuccino White", Glidden's choice, and "Bowstring" and "Ivory Keys," which are deemed color trends by Behr. More picture after the cut



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